Thanks for your input

Back in January we issued our annual Customer Survey –  Screen Machine: More Than Movies. We asked for your views on the added extras that we bring. We received almost 450 responses. Here’s a summary of them and an indication of how we will use your views to Improve our service.

Street Level/Photography on Screen

52% of respondents had seen one of more of our Street Level/Photography on Screen presentations, with John Maher’s unusual landscape photos of the Western Isles (one of them is shown above) seen by most of all.

76% either Agreed or Very Strongly Agreed that the presentations had introduced you to subjects or presentations that were new to you or which shed new light on familiar subjects.
83% either Agreed or Very Strongly Agreed that they enjoyed watching the presentations.
80% either Agreed or Very Strongly Agreed that, whether or not they had been able to see a Presentation,  they think they should form part of the Screen Machine programme.
But 13% of you either Agreed or Very Strongly Agreed with the statement that the presentations set the wrong mood for the films that followed.

So this is how we will change:

Our next Photography on Screen presentation will be work by Glasgow based photographer Oscar Marzaroli, which has been exhibited at Street Level Photoworks in Glasgow since before Christmas. We hope to start screening it at the end of March/early April, and we will pair it with a film that we expect to be very popular, in order to give as many customers as possible the opportunity to see it. We will continue to ask ourselves if we are pairing the right presentation with the right film. We will try to always be touring a Presentation – to give as many as possible the chance to catch one. And we will ensure that our publicity material makes it clearer when they will be shown.

Among the comments we received:

“I like it. It gives a good insight into other places and people and how they see the highlands and Islands. It makes the world seem a bigger and more interesting place”

“Photography on the screen offers something special that you don’t get at other cinemas.”
“It’s a nice idea but not really what I go to the cinema for.”

Short Films

Only 12% of you remembered seeing any short films that we have screened. This is fair enough, as we have not screened nearly so many as the Photography on Screen presentations.

Ghost, a film made by young Highland filmmakers was the short film that most remembered seeing.
There’s more ambivalence around short films – 47% of respondents either Agreed or Strongly Agreed with the statement that the short films added to the overall experience of coming to the Screen Machine. But 51% neither agreed nor disagreed with that same statement.
BUT 82% of respondents either Agreed or Strongly Agreed that short films should be shown on the Screen Machine.

And this is how we will change:

We’ll continue to look out for interesting short films, preferably made by filmmakers working in Scotland and/or the Highlands & Islands. And we hope to have feature films of around 90/100 mins in length to pair them with! We are aware that, including adverts and trailers, we can’t make the running time of our programmes too long. As with Photography on Screen, we will ensure that our publicity material makes it clearer when these will be shown.

Among the comments we received:

“I strongly feel that it’s a part of the screen machine DNA to provide space for up and coming talent and would love to see more short films.”

“I think this is a brilliant idea and creates an excellent opportunity for the film makers to get their work out there”

“Not too long – 25 mins is too long.”

Films We Love

Only 17% of you remembered seeing any Films We Love titles – Nae Pasaran! was easily the most remembered.

Again, there’s a bit of ambivalence over Films We Love, with 51% of those of you who had seen a FWL film either Strongly Agreeing or Agreeing with the statement The films appealed to my own interests in cinema, and 59% either Strongly Agreeing or Agreeing that you would like to see more FWL.
Of those who had or had not seen a FWL, 70% either Strongly Agree or Agree that such films should be part of the Screen Machine programme.

This is how we will change:

We will continue to show a diverse range of films: e.g. world cinema, documentaries and Scottish interest, and we will endeavour to bring them to each location. But whether they will be branded Films We Love is still to be agreed.

Among the comments we received:

“Gives us access to ‘arthouse’ type movies that I would otherwise have to travel to Glasgow or Edinburgh to see”

“I think that the screen machine has to show films that make if economical to visit remote areas with lower populations. If there is an appetite for such films then why not but if it costs more to show them than the ticket sales generated then possibly not.”

“I absolutely loved Nae Pasaran, might be one of the most inspirational films I have seen. Turnout to see it was very disappointing though”

“It’s a brilliant idea to include these films in your programme, as they can otherwise be hard to see, and it means you are truly offering something for everyone.”

Our visits and programme

We asked you how you find out about our visits, and we were delighted to see so many of you check our website and/or receive an e-newsletter – the cost effective and ‘green’ options!

97.5% of you think we give you enough information about the films we bring.

This is how we will change:

We’ll try to give you more advance notice of our visits, even if it’s just to let you know the dates. We’ll consider advertising in more local publications and on local radio and on e.g. Events web pages.

 

Finally, thanks also to those of you who agreed to take part in a follow up survey about how much you spend on food and drink during a visit to the Screen Machine. We’ll be sending that out soon.

The Screen Machine team

The photograph above is copyright John Maher.

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