Press Release 06/07/17: New research shows increased use of and support for the Screen Machine


For immediate use: Thursday 6 July 2017

New research shows increased use of and support for the Screen Machine service

June 2017 admissions up 76% on June 2016

Screen Machine, Scotland’s mobile cinema, has carried out its second major piece of customer research in two years. Following on from 2016’s survey about getting to know what people thought of the Screen Machine service, new research was commissioned and carried out by Glasgow’s Social Value Lab.

• 25% of respondents have been coming to the Screen Machine for three years or less, so we’re still attracting new customers

• 78% travel 10 miles or less to attend a screening at the Machine, so the service is truly local

• 88% rate the Screen Machine experience as ‘very satisfactory’ and a further 10.5% as ‘somewhat satisfactory’

• 83% of respondents were 45 or over, and 74% were female

• June 2017 admissions were up 76% on admission in June 2016

• The service has even inspired a haiku poem from one of our customers***

Robert Livingston, Director, Regional Screen Scotland, said:

“We’re now planning a third phase of research, and this will be the most challenging yet: we want to explore attitudes to the Screen Machine service among those who don’t currently attend screenings. We want to understand what the obstacles may be to attending the Screen Machine, but also whether those who don’t attend would nonetheless support the availability of the service in their community. This approach may produce results which are valuable to many types of venues, not just those which are mobile!”

Screen Machine’s recent refurbishment, which took it off the road for ten weeks, has been validated by admission figures for June. 2,268 customers attended screenings in June 2017, compared to 1,289 in June 2017 – an increase of 76%. These were our best results for June in almost a decade.

*** Among the anonymous comments about the Screen Machine service provided by our customers was a Haiku poem:
Screen Machine on pier
brings Hollywood to Millport
who needs Cineworld?

Contact details
For more information on Regional Screen Scotland and Screen Machine, please contact:
Fiona Fowler, Marketing 0131 550 3734

Editors Notes

About Screen Machine

Screen Machine is an 80-seat, air conditioned mobile cinema which brings the latest films to remote and rural areas of Scotland. It is the only full time, self-contained digital mobile cinema in the UK. Screen Machine tours 35-40 communities in the North and West of Scotland and each tour lasts approximately 10 weeks. Now in its 20th year of operation, it has recently undergone a major re-fit which will ensure that the facility is in service well into the 2020s. Screen Machine is a Regular Funded client of Creative Scotland, and receives funding and support from Highlands and Islands Enterprise. It is sponsored by Royal Bank of Scotland and receives financial support from Caledonian MacBrayne.

About Social Value Lab

Social Value Lab is an agency that specialises in social research, innovation and the measurement of social and cultural value. It aims to produce evidence and ideas that help make things work better for communities, organisations and services. With particular expertise in the creative sector it fields a large team of social researchers, service designers, business consultants and evaluators. Social Value Lab operates as a social business based in Glasgow and supports clients throughout the UK and internationally.

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