The Ticketing Project seeks to address a number of key issues for cultural organisations, including:

• The system will allow customers access to events ticketing in advance, thus encouraging early booking and advance sales for events.  This would allow promoters to react to slow-selling events early to boost audience figures.
   
• The system will authorise bookings made by credit and debit cards on behalf of promoters without the need for expensive and complicated PDQ and merchant account technology within venues.
   
• The system will capture customer data on behalf of promoters, which would give promoters more comprehensive information on their audiences and allow them to conduct direct and inexpensive marketing campaigns for future events by post and email.