The Scottish Arts Council have published a number of guide books for arts promoters and marketers.
  
'Boost Your Performance' is a guide for arts organisations and groups on how to research and write a marketing action plan.

'Don't Panic' is a guide for local arts promoters on all aspects of their practice, from setting yourself up as a promoter, through booking acts, and including ticket sales and promotion.  The guide was written by Duncan MacInnes, administrator of the Highlands and Islands' Promoters Arts Network (PAN).

Both publications can be downloaded from the links below.