Free audience development software for Highlands and Islands cultural organisations and promoters.

Audience Base is a new simple but powerful software package for cultural organisations and promoters, allowing you to:

• Record customer data quickly and easily
• Run targeted marketing campaigns
• Research your audiences
• Record event booking details and financial information

 
System Requirements: Audience Base will run on any PC running Windows 95, 98, 2000, XP or Vista.  No additional software applicatins are required, although you may be prompted to download the Microsoft .NET framework in order to run the software.

Eligibility: Audience Base has been produced by HI-Arts for the use of cultural organisations in the Highlands and Islands of Scotland.

Audience Base is funded by the Scottish Arts Council through the Audience Data UK scheme.