Taking a lead on HI-Arts' Audience Development Project is arts marketer, Marcus Wilson.

Marcus is no stranger to the Highlands and Islands and its arts infrastructure - in 2002 he completed a two-year peripathetic visual arts marketing project which took him across the region in a series of two-month long residencies with key arts centres.
 
 

During each residency, Marcus worked with these centres, their staff and audiences to develop marketing strategies that could then be implemented and monitored effectively.  In addition, training and practical marketing work was offered at many of the centres and to local artists.  The outcomes and findings of the Visual Arts Marketing Project were published in August 2002 in a Final Public Report.

Marcus' career began in his home town of Harrogate, North Yorkshire, where he worked for a number of years in the town's Theatre bar and Box Office, prior to becoming the Marketing Officer for the organisation.

Following a short period of work with arts festivals, Marcus moved to London to work in events management with International Students House - the largest international students' membership organisation in the UK and a cultural melting pot!
 

After a couple of years, Marcus moved back into the mainstream arts, as manager of the marketing team at Bloomsbury Theatre in London's West End.  Working on the promotion of a hugely diverse range of artforms, from opera to comedy, Marcus also introduced online ticketing and emarketing during his time with the theatre.

Marcus has attended many courses in Arts Marketing, including the TMA Advanced Marketing Course.  Marcus works part of the time from an Edinburgh base, and part of the time from the Highlands.

For further information, contact:
Marcus Wilson
0131 208 3004
marcus@hi-arts.co.uk