HI-ARTS Home About Us Bulletin Board Contact Us Job Vacancies Links Postcards   
Audience Development Audience Development
QUICK SEARCH
E-mail Page
Audience Development Roadshows

As part of its current ADCB project, HI~Arts are pleased to offer a series of free Audience Development Roadshows for arts and heritage organisations in regions across the Highlands and Islands.

These participatory training events are aimed at cultural organisations, venues, festivals and promoters across the region, and offer practical advice and a toolkit for developing your group's marketing plan.

Audience Development Roadshow
The roadshows will be hosted by Stuart Brownlee and Marcus Wilson of HI~Arts.  Using a workbook, participants will be taken through all the stages of marketing planning.  Case studies from the Highlands and Islands will be used to demonstrate how other cultural organisations have approached audience development, and participants are encouraged to use the practical session to consider their own marketing plans.
 
By the end of the roadshow session, participants should have new ideas for developing audiences, as well as the skills and confidence to write their own marketing plan.
 

The schedule for Audience Development Roadshow dates is currently as follows:

Dates Times Region / Venue

14 Feb 2007

 

Badenoch & Strathspey
Aviemore Primary School

15 Feb 2007  

Sutherland
Ferrycroft Countryside Centre, Lairg

1 Mar 2007

 

Ross & Cromarty
Dingwall Council Chambers

10 Mar 2007 

 

Lochaber
Nevis Centre Studio, Fort William

15 Mar 2007

 

Orkney
St. Magnus Centre, Kirkwall

17 Mar 2007

 

Inverness & Nairn
Spectrum Centre, Inverness

24 Mar 2007

 

Caithness
Lyth Arts Centre

4 Apr 2007   Moray
The Loft, Eastgrange
17 Apr 2007   Skye & Lochalsh
Broadford Hotel

19 Feb 2008

 

Shetland
Clickimin Leisure Centre, Lerwick

Sun 20 Apr 2008 15.00 - 18.30 Argyll
Cairndow Hall
The Audience Development Roadshow will take place immediately after the Promoters Arts Network Argyll Forum on 20th April 2008.

 
Paricipation in Roadshow events is open to any arts or heritage group or organisation in the Highlands and Islands.

To reserve your place, email audiences@hi-arts.co.uk.
 

Responses to the Roadshow

The roadshow, which lasts about three hours, was piloted in the Western Isles in November 2006, to a positive response:

  • "Brilliant!  The workbook is a great tool.  As always, HI~Arts delivers!"
  • "The language of the session was very clear and you made a daunting subject seem more manageable."
  • "Extremely supportive… the roadshow gave me practical support to find the energy to move forward.  Come again! "
Audience Development Roadshow

Audience Development Links
Arts & Business
Arts Council England
Arts Marketing Association
Arts Research Digest
Centre for Cultural Policy Research, Glasgow Uni
Family Friendly Initiative
Fuel4Arts
Glasgow Grows Audiences
Keith Diggle Arts Marketing
National Rural Touring Forum
Promoters Arts Network
SAC Audience Development
The Audience Business
thebooth online ticket
Young Audiences Scotland

The Booth Online Ticketing
Promote your event at www.hi-arts.co.uk

Powered by Sitekit CMS

 

Text Only Print Page Arts Journal Guide Artform Development HI-Arts Services What's on in your area Search the events listing to find out what's on and where. What's on this month. Have a look at the events calendar.