Skye based Young Films has employed web-aware school leaver Mairead Martin to using her blogging skills, to promote the first Scottish Gaelic feature film to show in commercial cinemas in the UK, Seachd: The Inaccessible Pinnacle.

Following its world premiere at this year's Edinburgh Film Festival an online presence to promote Seachd was seen to be vital, in raising awareness of the film internationally and reaching beyond traditional film-goers to a younger audience.

Film producer and company director of Young Films, Chris Young, said: "We set out to find a young person with a passion for Gaelic, outstanding IT skills and an enthusiasm for the creative industries and found exactly who we were looking for right here on Skye."

"Mairead's input is vital to the ongoing success of Seachd, given the rapid rise in interactive media and internet marketing. It is crucial for us to embrace the new technology, not only in our film-making but for the long term future of Young Films."

Although the main website for Seachd is attracting large numbers of hits, the film's regular blog is growing increasingly important. Social network sites such as MySpace have been used to maximum effective, with interactive opportunities such as 'design your own poster' and 'edit your own scene' proving popular.

Mairead said: "This is like a dream come true. I've been given a brilliant chance to use my blogging skills, while learning first hand about the film industry. I am planning to study Gaelic Media at Sabhal Mor Ostaig and the hands-on experience will help me choose which of the media studies courses to take."

Stuart MacPherson, head of skills at HIE Skye and Wester Ross said: "The international distribution of Seachd is a key component of Young Films' business growth strategy. We are therefore delighted, along with Gaelic Media Service, to be supporting Young Films in this innovative e-commerce project to promote the film."

Donald Campbell, chief executive of Gaelic Media Service, added: "Seachd is a film that gives us inspiration and hope for the years ahead, when the new Gaelic digital service will provide many more opportunities for programme makers, actors, writers and other professionals involved in the Scottish film and television industry."

Plans to run amateur film competitions based on users' film blogs is expected to result in additional revenue and further sponsorship

Seachd - The Inaccessible Pinnacle was made in the Isle of Skye by Young Films and funded by Gaelic Media Service, with additional support from Scottish Screen, BBC Alba and Glasgow Film Office.